Before you can connect the software to your site, you first have to sign up. We will do that first by heading on over to the Google Analytics homepage.
If you already have a Google account, simply use it to log in. If not, click the button to sign up and create a whole new account. Once done with either, you will see the screen below.
It pretty much already shows the process we will go through. Hit Sign up to get started. On the next screen, when given a choice between mobile app and website, make sure to choose website. After that, you need to insert your details.
Note that your account can contain several websites you track. Consequently, an appropriate account name can be something like Business Websites. Website name, address, industry category, country and time zone should be self-explanatory. Under Data Sharing Settings, you can choose whatever you find appropriate.
Once done, click Get Tracking ID to continue. You might have to agree to Google Analytics’ terms and conditions in the next step. After that, you will see the page with your tracking code and tracking ID.
For now, that is all we wanted to achieve.
In the next step, we will add the tracking code to your WordPress site. To do so, you might either need the code or the tracking ID, so it makes sense to leave the browser tab open. In case you close it and need to get there later, you can always find your tracking code under Admin > Tracking Info > Tracking Code.
You can also check How To Build A Membership Site With WordPress.